Blue Ocean Strategy: ( hardcover )

Blue Ocean Strategy: ( hardcover )


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Product Description

Winning by not competing! This international best seller upends traditional thinking with principles and tools to make the competition irrelevant.

Based on a study of 150 strategic moves, spanning more than 100 years and 30 industries, they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand:

· Reconstruct market boundaries


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